Soon Is Now is a multi-disciplinary creative studio founded by Francisco Salvado merging the worlds of art, fashion and technology.
Combining aesthetic, technology and strategic execution, it partners with the world's leading creatives and brands to create visionary projects on diverse platforms.

Selected Projects

Acne Studios Mobile Site

In 2013 Soon Is Now worked on the overall Digital Creative Strategy and Design of the Acne Studios mobile e-commerce site together with the in-house team. An interactive HTML5 platform with the look and feel of an App running across all mobile devices.

TheInstaPaper Edit2
TheInstaPaper Edit2

A series of books created by Soon Is Now, celebrating a unique moment in time and marking the beginning of a new era in photography.


Soon Is Now collaborated with Visual Artist Pierre Debusschere and 254forest to create rafsimons.com.

Raf Simons
Alexander McQueen
Alexander McQueen moving image ads

Soon Is Now were commissioned by Alexander McQueen to create moving image ads to run in the iPad version of American Vogue.

Lane Crawford Global E-commerce

In 2011 Soon is Now where commissioned by Simmonds Ltd.to design LaneCrawford.com. An engaging content rich Global online store. The digital platform is also an innovative media channel and creative community, presenting exciting and inspiring editorial content.

Alexander McQueen
Hermes J'aime Mon Carre

Overall digital strategy and series of films for the J'aime Mon Carre campaign for Hermes directed by Matt Irwin.


Digital Strategy, Design and Development for the relaunch of Flaunt Magazine online.

Flaunt Magzine


Raf Simons
Alexander McQueen
Acne Studios
Another Magazine
Dazed & Confused
Vogue Hommes Japan
Marios Schwab
Nicola Formichetti
Heaven Tanudiredja
3.1 Phillip lim


Design & Art Direction
Rich Media Content
e-Commerce / m-Commerce
Branding, Identity
Digital Marketing


89a Shacklewell Lane
E8 2EB

+44 (0)207 254 1366

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