SOON IS NOW is a Creative Studio founded by Francisco Salvadó, working across Digital , U/X, Brand Design, Content and Advertising.
Creative Direction by Francisco Salvadó for all touchpoints. Including Rich Media Campaigns, Content, Social Media and Design. Key collaborations included brand partnerships with Loewe, YEEZY, Adidas Originals, Blood Orange and Maison Martin Margiela.
Soon Is Now provided Art Direction on key digital touchpoints for the Acne Studios re-branding lead by Johannes Svartholm. Including the launch of the mobile e-commerce platform as well as the brand’s Instagram launch.
Design of Rafsimons.com in collaboration with celebrated Artist and Image Maker, Pierre Debuscherre and Raf Simons.
A series of books celebrating a new visual movement. Curated, Edited, Design and Published by SOON IS NOW, TheInstaPaper #edit2 is the second in a series of books looking to celebrate this unique moment in time and mark the beginning of a new era in photography. TheInstaPaper's aim is to document this "instant" visual movement by turning it into a collectable, desirable physical object. #edit2 of TheInstaPaper brings together sixteen artists with a relentless curiosity to engage with and document their world.